The shares of NOW Inc. have increased by more than 30.46% this year alone. The shares recently went down by -0.76% or -$0.11 and now trades at $14.39. The shares of Park Hotels & Resorts Inc. (NYSE:PK), has jumped by 6.96% year to date as of 12/04/2018. The shares currently trade at $30.30 and have been able to report a change of -0.26% over the past one week.
The stock of NOW Inc. and Park Hotels & Resorts Inc. were two of the most active stocks on Tuesday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.Profitability and Returns
Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. DNOW has an EBITDA margin of 2.64%, this implies that the underlying business of PK is more profitable. The ROI of DNOW is -0.60% while that of PK is 3.80%. These figures suggest that PK ventures generate a higher ROI than that of DNOW.Cash Flow
The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, DNOW’s free cash flow per share is a positive 0.78, while that of PK is negative -2.67.Liquidity and Financial Risk
The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The debt ratio of DNOW is 0.14 compared to 0.51 for PK. PK can be able to settle its long-term debts and thus is a lower financial risk than DNOW.Valuation
DNOW currently trades at a forward P/E of 22.21, a P/B of 1.28, and a P/S of 0.54 while PK trades at a forward P/E of 20.81, a P/B of 1.05, and a P/S of 2.21. This means that looking at the earnings, book values and sales basis, DNOW is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.Analyst Price Targets and Opinions
The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of DNOW is currently at a -14.85% to its one-year price target of 16.90. Looking at its rival pricing, PK is at a -5.31% relative to its price target of 32.00.
When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), DNOW is given a 2.50 while 2.70 placed for PK. This means that analysts are more bullish on the outlook for PK stocks.Insider Activity and Investor Sentiment
Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for DNOW is 9.84 while that of PK is just 6.96. This means that analysts are more bullish on the forecast for PK stock.
The stock of Park Hotels & Resorts Inc. defeats that of NOW Inc. when the two are compared, with PK taking 6 out of the total factors that were been considered. PK happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, PK is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for PK is better on when it is viewed on short interest.