The shares of Newell Brands Inc. have decreased by more than -28.80% this year alone. The shares recently went up by 0.03% or $0.01 and now trades at $31.79. The shares of Ctrip.com International, Ltd. (NASDAQ:CTRP), has jumped by 13.20% year to date as of 12/05/2017. The shares currently trade at $45.28 and have been able to report a change of -2.10% over the past one week.

The stock of Newell Brands Inc. and Ctrip.com International, Ltd. were two of the most active stocks on Tueday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

**Next 5Y EPS Growth: 5.88% versus 7.64%**

When a company is able to grow consistently in terms of earnings at a high compound rate have the highest likelihood of creating value for its shareholders over time. Analysts have predicted that NWL will grow it’s earning at a 5.88% annual rate in the next 5 years. This is in contrast to CTRP which will have a positive growth at a 7.64% annual rate. This means that the higher growth rate of CTRP implies a greater potential for capital appreciation over the years.

**Profitability and Returns**

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. NWL has an EBITDA margin of 16.32%, this implies that the underlying business of CTRP is more profitable. The ROI of NWL is 3.30% while that of CTRP is -1.90%. These figures suggest that NWL ventures generate a higher ROI than that of CTRP.

**Cash Flow **

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, NWL’s free cash flow per share is a negative -0.22.

**Liquidity and Financial Risk**

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for NWL is 1.50 and that of CTRP is 1.50. This implies that it is easier for NWL to cover its immediate obligations over the next 12 months than CTRP. The debt ratio of NWL is 0.90 compared to 0.59 for CTRP. NWL can be able to settle its long-term debts and thus is a lower financial risk than CTRP.

**Valuation**

NWL currently trades at a forward P/E of 10.72, a P/B of 1.22, and a P/S of 1.03 while CTRP trades at a forward P/E of 34.56, a P/B of 1.96, and a P/S of 6.18. This means that looking at the earnings, book values and sales basis, NWL is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

**Analyst Price Targets and Opinions**

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of NWL is currently at a -14.4% to its one-year price target of 37.14. Looking at its rival pricing, CTRP is at a -18.84% relative to its price target of 55.79. This figure implies that over the next one year, CTRP is a better investment.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), NWL is given a 2.20 while 1.90 placed for CTRP. This means that analysts are more bullish on the outlook for NWL stocks.

**Insider Activity and Investor Sentiment**

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for NWL is 2.70 while that of CTRP is just 6.31. This means that analysts are more bullish on the forecast for NWL stock.

**Conclusion**

The stock of Newell Brands Inc. defeats that of Ctrip.com International, Ltd. when the two are compared, with NWL taking 7 out of the total factors that were been considered. NWL happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, NWL is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for NWL is better on when it is viewed on short interest.