Should You Invest in The Procter & Gamble Company (PG)? A Look at the Insider Trends

Recent insider trends for The Procter & Gamble Company (NYSE:PG) have caught the attention of investors. Insider data is useful because it can reveal what a company’s executives and largest shareholders feel about a stock. In this case, the data has some interesting things to say about how PG might perform in the future.

Institutions own 61.01% of The Procter & Gamble Company (PG)’s shares. The total value of these holdings, in millions, is $136,454. Among active positions in the latest quarter, 866 holders increased their positions by a total of 59.42 million shares, 1,025 holders decreased the positions by a total of 53.81 million shares, and 248 holders held their positions. This works out to a net increase in ownership of 5.61 million shares, and suggests that institutions are feeling bullish about the stock.

Among new and sold out positions, 77 holders initiated new positions by a total of 4.96 million shares and 72 holders exited their positions by a total of 3.37 million shares. This nets out to an increase of 1.59 million shares and is a bullish sign for PG.

In the last three months, insiders executed a total of 11 trades. 6 of these were buys and 5 were sells. Insider ownership decreased by a total of 52248 shares, which suggests that PG’s key executives are feeling less optimistic about the outlook for the stock. The data from the past twelve months tells a similar story: insiders executed 53 buys and 92 sells, and ownership decreased by a net of 799240 shares.

Short interest is another tool that analysts use to gauge investor sentiment. It represents the number of a stock’s shares that are being shorted by investors. The Procter & Gamble Company (NYSE:PG)’s short interest is 26.89 million shares, or % of the float. This represents a decrease of -2% in the number of shares being shorted compared to the previous reading, and implies that investors felt less pessimistic about the stock during the past two weeks.

Ownership trends and trading patterns can be useful tools for predicting a stock’s performance, but it’s also important to consider the technicals in order to form a more comprehensive view. A composite of 13 technical indicators that includes measures such as moving averages and momentum oscillators suggests that PG is a hold, which implies that PG is expected to perform in line with the market based on prior trading patterns.


Institutional ownership trends suggest that the stock is cheap and the insider trading data indicates that insiders are bearish. Technical indicators (also) suggest that The Procter & Gamble Company (NYSE:PG) is fairly valued.

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